Kraft Macaroni & Cheese Dinner
Kraft Macaroni & Cheese Dinner is a macaroni and cheese product from Kraft Foods consisting of dry macaroni and powdered cheese. In the 1990s, there have been a few promotional tie-ins involving the Mario franchise. The first tie-in, which occurred some time in 1990, was centered around the first Super Mario Bros., and its box specified it as pasta and cheese. The second tie-in, which occurred around 1993 and 1994, involved the greater Super Mario series, most notably Super Mario World. Despite this, it was titled Super Mario Bros. Macaroni & Cheese Dinner in advertisements and retained the Super Mario Bros. title on the box. The front box of the second tie-in product had artwork of Cape Mario, a form which originated in Super Mario World.
Both Kraft tie-in products had gameplay advice branded as "power tips." The first tie-in product had these in the form of a collectible cut-out card on the back of the box, which had only one of 20 different types of power tip cards. The second tie-in product had the entire back of the box dedicated to a numbered power tip. Power Tip #2 was dedicated to secret areas in the Space Zone in Super Mario Land 2: 6 Golden Coins, and was illustrated by a few custom-made graphics.
The first tie-in product had six different shapes: Mario, Magic Mushroom, Starman, Pirana Plant,[sic] Bowser, and Princess Toadstool. The second tie-in product retained the same shapes but added in Yoshi as a seventh shape. The spelling for Piranha Plant was also fixed on the box.
Box of the first tie-in product
Back cover of the first tie-in product
Power Tip #2, as seen on the back of a Super Mario Bros. Macaroni & Cheese box
Kraft Macaroni & Cheese advertisement
A 30-cent discount coupon